The site for proposal people

About Us

Bid Dynamics is about proposal PEOPLE!  It’s not about software or products (unless it’s what proposal PEOPLE feel about those…) – it’s about delivering excellent proposals through excellent bid teams – and our unique ethos of ENDURING VALUE in everything we do. 

From countries bidding for Olympic Games and World Cups to companies bidding for major deals, politicians pitching for votes and the smallest start-ups writing their first leaflets or web site: everyone’s bidding for something all the time.  We have worked with proposal teams all over the world and have concluded they are really the forgotten peoples!  What inspires and drives them? What helps them develop and improve? If you look for guidance on how to become an excellent bid manager or bid team contributor, you’ll find lots of books on bidding, but they tend to be all about improving bid processes or proposal documents.  Worthy tomes abound on proposal strategy, planning, themes, structure, presentation and layout. We deliver all of that and more of course, but we also focus on the people who are working the long hours to develop and write a compelling sales story under pressure in the proposal hot-house….!

After 25 years of helping clients across the world understand the importance of the right environment for their proposal people, in every new client we are still coming across weary, disillusioned and resentful proposal professionals who don’t feel supported, valued or nurtured.  This is terrible!  After all this time, we still love working on proposals and look forward to every single one.  We know we’ve imparted that sense of challenge, enjoyment and job satisfaction to many people.  But we need to reach more!  Gather proposal people together and they will moan about software and version control and printers that die in the night – those are the mechanics of their world yet these are the things that come to define them.  It’s time to change that, to focus the discussion back on the people who matter.

We want to move the discussion and the industry forward. That’s why the (multi-award-winning) Bid Dynamics team is here.  When your proposals need to improve, you want to talk to bidding specialists, not be sold to by ‘business development’ people.  With Bid Dynamics, the only people you will hear from are bidding experts.  

Enduring value
In every proposal you are promoting your win themes and key messages that tell clients and prospects why they should work with you. Those messages need to come through all your communications so when we are improving your bid materials it’s never just for the one bid or one set of outputs;  we will be assessing everything and everywhere you communicate.  The enduring value for you is to receive a full range of enhanced proposal, sales and marketing communications that will serve you for the long term.  That’s the Bid Dynamics win theme – what’s yours?

Supporting our local communities and schools wherever we work
Everyone in the Bid Dynamics team commits to supporting schools in the region through our Schools Dynamics division and to offering support and guidance to school-leavers and uni-leavers across the country through the School Dynamics Interview Hotline.  It’s part of giving back to our local communities and helping support and encourage the next generation of business people and bidding stars!  If your own experience and industry knowledge could benefit school and uni leavers preparing for interviews for their first jobs, have a look at the Interview Hotline details on the School Dynamics site

Enjoy our site and send us your feedback.  This site is for you and about you. With Bid Dynamics, your bids are in good hands…

Sharon Pink



Sharon Pink
Founder, Bid Dynamics



Bid Dynamics is the bidding excellence division of Screen Idol Ltd

Screen Idol Ltd Company registration number 3726113  VAT number 802 7690 32
Registered office 201 Haverstock Hill Belsize Park London NW3 4QG
Bid Dynamics